Bank of Nova Scotia, the title sponsor for Toronto’s Caribbean Carnival called “Caribana”, has lost a dispute to gain ownership of the domain name Caribana.com.Hongkong net center

Bank of Nova Scotia — aka ScotiaBank — filed the complaint with World Intellectual Property Organization (WIPO) to get the domain name from Working Word Co-operative, which publishes Word Magazine.Hongkong net center

Working Word told WIPO that it acquired the domain name in 1997 with the approval of the group that owned the trademark at the time. Due to financial problems with the festival, ownership of the Caribana mark has changed several times.Hongkong net center

Bank of Nova Scotia entered into its sponsorship agreement with the current festival organizers in 2008, and claims that it has a licensing right to the Caribana mark.Hongkong net center

The WIPO panel found in favor of Working Word, deciding that it registered the domain name in good faith in 1997 with the approval of the event’s organizers. The organizers frequently sent event information to Working Word for inclusion on the web site.Hongkong net center

This case brings up an interesting point. I see trademark licenses handled in different ways when it comes to UDRP cases. Often times a panel will find that the owner of the mark, not a limited licensee, should bring the case. Here, if ScotiaBank had won the case, what would happen when it was no longer title sponsor of the event?Hongkong net center

Telcos both large and small are benefiting from the transformation of internet access from a luxury purchase into a commodity. The increased adoption rate of new technology such as wireless connections are also driving growth, along with increased demand for mobile data plans as internet-enabled smartphones flood the market.(hongkong net center)

But competition in the sector remains fierce and margins tight. The telecommunications industry is set for a period of massive consolidation in order to sustain its growth.(hongkong net center)

The total revenue of the top 50 companies came to $39 billion for the 2008-09 year, representing a solid increase from the $33 billion recorded during 2007-08. Average revenue was $781 million, with average growth of 78%.

But while telcos are benefiting from new services and technology, growth has levelled off and this has resulted in a massive wave of consolidation. With smaller companies unable to grow by themselves, larger businesses are looking to acquire smaller services-based telcos which bring large customer databases and specialised skills.

Perhaps the biggest consolidation effort over the past year has been Vodafone and Hutchison’s merger, creating the new VHA entity. But most of the acquisitions have been in the SME space, for example, with TPG purchasing Pipe Networks and Vocus being bought out by a private equity firm within the last few months.

M2 Telecommunications Group, a telco which offers services to SME customers, has been one of the largest acquirers in the industry since the financial crisis began. Last year it finalised two massive purchases of People Telecom and Commander Communications, adding over $200 million in revenue, while recently it acquired certain assets of Clever Communications.

Managing director Vaughan Bowen says the company is growing organically and is keen to keep focusing on its core customers, but says consolidation will be the order of the industry for the short-term.

“There is certainly a lot of consolidation going on,” Bowen says. “We are obviously a statistic in that and have been active in that space over the past three years. But I think 18 months ago when the industry got a shock it made vendors’ expectations a little more adjusted, and now discussions are being made on more realistic financial levels.”

M2 is seventh on the industry growth list, with 2009 revenue of $202 million, from $109 million during 2008. It recorded a solid growth rate of 85%, due in no small part to the acquisitions from the previous 18 months. But Bowen says organic growth is a core part of the company’s strategy.

“There are a lot of participants in the industry which are acquiring other businesses, but we are not just an acquirer. We are growing organically, we still have ambitions for growing organically and we are very much focused on that as well.”

“We are also not at all interested in the acquiring of businesses which aren’t operating in the SME market. We’re not trying to be all things to all people, because the possible mistake you can make there is when you expand beyond your level of awareness. We’re not participating in markets outside our core presence.”

But while consolidation is certainly occurring, some say the trend isn’t really consequential. Ovum research director David Kennedy says that while IT companies are acquiring to grow in a tough environment, many of them are too small to matter and larger mergers rarely occur.

“There are only about a dozen telecommunications companies that count in the Australia market, the rest are small ISPs. There does seem to be a process of consolidation going on, mainly second tier players like iiNet acquiring small regionally-based ISPs in order to grow scale, or TPG acquiring Soul and Pipe to grow scale and get control of their transit costs.”

“There have been many predictions of ISP consolidation over the years, but they often haven’t come true. But if the NBN gets up, this might accelerate consolidation since it’s a resale model where scale is more important.”

Perth-based ISP iiNet, currently the country’s third largest telco, has been keen to acquire smaller companies in an attempt to challenge the industry leaders, Optus and Telstra.

It most recently bought Melbourne-based ISP Netspace for $40 million, giving it a significant base on the east coast from which to enter Tasmania. Prior to that, the company bought Westnet in 2008 for $81 million, boosting its subscriber base by thousands and providing it with a significant increase in revenue and profit.

Managing director Michael Malone says the company has been able to challenge market leaders and grow its market share to 12.4%, closer to its 15% target, through marketing new services such as Naked DSL to financially-conscious customers.

Additionally, he says while the past year has been a hectic one for the business, he feels the next 12 months could be even bigger and is open to the possibility of further acquisitions.

“Buying an ISP is easy if you’ve got the money, it’s just a matter of negotiation. We don’t expect that purchase to be the only one in the next one or two years. We’ve already seen VHA and Hutchison and a few others. Three of the top 10 have either sold or are in play, and I think that’s a significant factor.”

The past year has been a massive one for the company. Not only has it undertaken a push onto the east coast with a comprehensive marketing campaign, it also successfully dealt with a legal challenge from some of Hollywood’s largest entertainment companies.

The group, represented by the Australian Federation Against Copyright Theft, accused iiNet of authorising illegal downloads made on its networks. However, the Federal Court ruled that just because iiNet provided internet access to copyright offenders did not make the company itself liable for those infringements.

“Every conversation would be about it, even with friends down at the pub. But I didn’t want staff talking about litigation, I would want people talking about what we can offer our customers and what new experiences we could offer.”

The company has recorded revenue of $418 million for the 2008-09 year, up from the $251 million recorded during the previous year. Its most recent half-yearly results show revenue increased by 11% to $228.1 million, up from $205 million during the previous corresponding period.

Some of that revenue has been from expanding into new areas, such as consumer electronics. Malone says developing the BoB phone and router combination was new territory for the company, and something they will explore further with the launch of IPTV.

But Malone says the industry is at a point where growth is hard to come by, and acquisitions will become more common as firms struggle to gain market share.

“The market is saturated. For the last few years, as long as you’ve been able to do a fairly good job, you’ve gotten your fair share of market growth. But now we are growing slowly, and now companies are really fighting for market share.”

Malone points out that as broadband products become more complicated, users want more service – not less. This is why he says broadband is not a commodity just yet, and customer service is more important than ever.

“In the home, it used to be just one computer connected to the phone socket. It isn’t like that anymore. Now you have a bunch of devices all interconnected. I don’t think it’s a commodity yet, because if a product is generic you really don’t need help using it. I think broadband is going the opposite way.”

“But I think that’s a positive thing because we’re differentiated as a service-based company. People want a trustworthy brand, loyalty, and I think we’ve held up well in that regard. Several years ago we saw males making the decision for the household, but now 70% of internet-related decisions are made by females. They want a brand position, service offerings and so forth. It’s a big market shift.”

As iiNet grows, it is increasingly being compared to the nation’s biggest telcos – Telstra and Optus. But Malone says competing with Telstra is harder than it looks, and that its position as the safe and default option for telco services makes it more difficult for the company to operate.

“I don’t think Telstra is doing a bad job, I think they’re doing a good job and it’s something I worry about constantly. When people move houses, there is a perception that to connect your phone you need to call Telstra. It’s a perception issue, and that’s where we lose customers to Telstra.”

“On the other hand, we have people moving away from Telstra, saying they want better value and service. It’s a customer relationship issue. Telstra has the highest margin in the industry, and people go there because of safety – if they invest that in outstanding service, they will dominate that factor as well.”(hongkong net center)

But Malone isn’t afraid of the two biggest telcos taking more ground. He says iiNet is growing organically, and he’s constantly searching for ways to increase revenue.(hongkong net center)

“We are still growing organically. I could probably go and play golf for a year and the business will be fine. But I want to know where we’re going to get our growth for the next three years. What customers do we need, and what products? That’s what I’m worrying about – not tomorrow, but three or four years from now.”

Sydney-based My Net Fone has been one of the smaller telcos in the country over the past few years. The company reached 13th on the list, recording $6.8 million in revenue during 2007-08 and a further $9.7 million during 2008-09, representing growth of 43% over the previous three financial years.(hongkong net center)

The company focuses on VoIP services, and recently introduced Naked DSL to broaden its customer base. But it recognises its reach is small, and is open to the idea of being bought out – or buying out another firm – to increase its scope.(hongkong net center)

“Consolidation isn’t anything new. The telecommunications industry is another industry whereby you have constant changes, and that is for all sorts of reasons. New business models, different technologies and customer preferences all change, especially with new additions of social media like Facebook and Twitter.”(hongkong net center)

“You basically have to keep changing with the trends of the customers, and obviously consolidation occurs apart of that. We would consider an acquisition, sure, because we are here to serve our shareholders. Whatever is best for the shareholders is best for the company, that could possibly include an acquisition.”(hongkong net center)

Fung says this offer was extremely attractive during the downturn, as customers were looking to retain their internet connection but save money at the same time. But Fung says the company has also adopted many of its products to businesses. Its Virtual PBX product allows SME customers to set up an internal network without the need for purchasing upfront physical cable equipment.(hongkong net center)

Doing away with traditional telephone rental lines frees up some spare cash, and MyNetFone attempts to keep subscription prices as low as possible to draw customers in from its larger competitors.

“Obviously with our call rates, and the savings in capital costs, we’ve gained a lot of popularity. VoIP and Naked DSL really allows customers to make a lot of savings, up to 60% in some cases, and the second factor is that VoIP offers a practical advantage in terms of flexibility.”(hongkong net center)

“It’s giving the extra value and convenience of a flexible phone and internet system. Changes happen in organisations, people move offices, new staff come in, and with traditional systems it’s confusing setting someone up. These systems are more flexible and you don’t need any more administrators spending their time with confusing systems.”

The company’s success is slightly surprising, given that it shuns traditional advertising for the most part. Instead, it focuses on word-of-mouth and wants to draw up a solid customer base before it embarks on advertising through traditional media.

“We don’t actually advertise all that much. The word-of-mouth marketing is actually very important because we don’t really heavily advertise in the public endeavour. People use the service, find they are happy with it, and then go and introduce it to their friends and colleagues.”

“I should clarify that we do advertise, but we also do it very specifically and make targeted efforts in promotions. We’re not doing that, at least not yet anyway, while we build up the company’s strength in other areas.”

Even with advertising, MyNetFone faces some tough competition. Larger competitors such as iiNet, Telstra and Optus all offer Naked DSL, and have a larger customer reach. How does Fung keep MyNetFone’s popularity high despite the larger players in the market?

“The way we position ourselves is the value of our services. We can do a lot of things, such as going online to a portal and sending SMS messages. Not a lot of other providers can do that, and that’s been at least one thing that’s set us apart.”

“Competition is fierce, and it’s always tough to get your voice heard, unless you have a massive advertising promotion budget. You’ve just got to compete with the other players out there who have bigger budgets, and that’s really a challenge, but even despite that I think we have gained a lot of ground.”

This listing has been ranking for my company’s name ever since this blogger put it up.

He writes, “Ohh I see…Sage Lewis is one of these dirtbag SEO’s who has never achieved anything…Even his company site despite using this amazing technique is not even listed in the top 100 for any of these spammy keywords.”

This was a really surreal experience for me when it happened. The blogger in question appears to look down on the SEO (define) industry, all the while intentionally using standard SEO techniques to rank on very specific phrases to attack me.

“What do you do about these kinds of things, Sage?”hongkong net center)

I’ve recently been asked this more and more as we increasingly see user-generated comments get injected into the search results.

I’ve seen companies take many different actions:

• Threaten legal action.
• Inject fake comments into the discussion, pretending to be disinterested third parties.
• Try to scoop up the domain if the angry person lets it expire.
• Spamming the engines with new domains and made-up content to try to overtake the negative comments.

My experience has been that if you fight fire with fire you just get more fire.

Most bloggers are confident in their position online. Every lawsuit I’ve ever seen threatened on a blogger typically just makes them dig in more. Then, if you are a large company, you often just come off as a big meanie trying to push around the little guy.hongkong net center)

Pretending to be a happy customer or making up user-generated content runs the risk of exposing you as a charlatan. You might end up looking worse than when you started.hongkong net center)

Fabricating anything runs the risk of just more fuel for the angry person to use against you, if you get found out.

In my experience, you have two ways to go.hongkong net center)

First, if the person who is attacking you is causing you significant brand damage, and you want to get it corrected, love is the only way to go. It may not work, but it’s your only hope of getting them to change their mind.

I don’t recommend bribing them. But I do recommend giving them as much attention as you possibly can.

• Give them free service.
• Give them free products.
• Have your CEO contact them.
• Fly them into your organization as a VIP.
• Offer them the ability to do an interview with a high level executive in your organization.
• Treat them like they deserve: a person who is powerful.

If Fox Business or CNBC went after your company in a negative way, you would be all over it. It would be priority number one for PR, brand, and marketing to deal with that head on. Your CEO would be on that station immediately. Bloggers, often because of Google’s ordaining, are now just as important…if not more so.hongkong net center)

“United Breaks Guitars,” with 8.3 million views on YouTube, continually dominates the top search listings in Google for the phrase “United Airlines.” I would give that guy the world for him to either take that video down or do another one that recaps his “amazing experience” with the customer service American Airlines wants to be known for.hongkong net center)

Bloggers want respect. They want to be treated the way other media channels are treated. I believe that’s the way it should be.

The second thing I suggest doing is filling as much of the front page of Google with your own content as possible.hongkong net center)

These are the top 10 results for the phrase “SageRock”:

1. Our home page
2. Our blog
3. SageRock.org – a “giving back to the community” site that I’ve set up on Google Sites
4. Some YouTube videos I’ve done
5. My SageRock Twitter account
6. The negative blog post (mentioned above)
7. My SageRock YouTube channel
8. This isn’t me. It’s a Wikipedia listing for some rodent, “Sage’s Rock Rat”
9. My SageRock videos on Revver
10. SageRock Institute – an education site
11. My profile on SearchEngineStrategies.com

The negative blog listing has gone down some over time. It was in position three. So six is better.hongkong net center)

I’ve never dealt directly with the blogger in question on this. I don’t know what the outcome of that would be. But if I really wanted to take it down, I would take that whole “love” approach.hongkong net center)

I am not too uncomfortable with it being there because I stand by the video I made and I feel like I was given my chance to be heard on his blog in the comments.hongkong net center)

It’s also useful to me to use as an example when I talk about online reputation issues. Much of what I do on my own site is experimental, so I can report my findings in this column. No pain is too great for you, my dear readers.

Wednesday, April 14th, 2010

.(hongkong net center).(hongkong net center)
If you would like to see your company on television, in magazines, and heard on the radio contact us today.(hongkong net center)

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Optus, the nation’s second largest telecommunications company, has confirmed that one of its major customers was hit by a denial of service attack originating in China. A spokesperson said in a statement that the strike was a denial-of-service attack, designed to flood a website with massive amounts of traffic in order to overload its servers and bring it down.

“At approximately 1.10pm yesterday one of Optus’ customers experienced a denial of service attack. The attack originated in China,” the spokesperson said.(hongkong net center)

“The attack caused congestion on one of Optus’ international links leading to slow internet and delayed email for some Optus corporate customers. At 3.25pm Optus resolved the issue by blocking the source of the attack.”

It is understood that the Australian Associated Press was taken down, however, it is unclear whether AAP itself was targeted or whether Optus itself was the sole focus of the attack. News Limited has also claimed to be impacted by Chinese-based attacks.(hongkong net center)

But Jim Stewart, chief executive of SEO firm Stewart Media, says if a hosting provider is hit by such an attack which filters to its clients, there isn’t much businesses can do to get their site back online.(hongkong net center)

“It depends on how your business operators. If you have your registrar of your domain name and your hosting provider as two separate entities, then you may have a chance to get your site back online. You can set up a hosting account somewhere else and move that site across if it isn’t too complex.”

“That’s why you want to have a backup plan in place there, and make sure the backup isn’t too big and bulky so you can move it across quickly. Most content managers such as WordPress and Joomla should be able to move.”

But Stewart warns that if a business has its domain name and hosting services handled by the one company, and that company suddenly suffers a shortage or attack, there is nothing much that business can do – and it’s an underestimated problem.(hongkong net center)

“Hosting is more important than ever these days and not enough people realise it. It’s so important, and what companies don’t realise is that they get what they pay for… if you pay cheaply you can end up on an IP address with several other entities and that results in an underpowered server.”

“It’s also important for SEO. Google won’t like a site that is continually offline and it will stop sending its users there, because they don’t want to be sent to a dead site. If your site is offline it can hurt your SEO.”

Anthony Edwards, technical support manager at TrendMicro Australia, says businesses don’t have much recourse to prepare for a denial of service attack and are at the mercy of their hosting provider.

“Denial of service attacks are pretty tough to protect against. There are some contingency plans users can put in place, such as perhaps organising a second connection they can switch over to. Optus tried to do something like that, really it just has to be stopped at a higher level and there isn’t much businesses can do expect tough it out.”(hongkong net center)

“For the type of attack that constitutes a denial-of-service attack, it’s focused on bandwidth, and therefore extremely tough to protect or even prepare against.”

Optus has said it worke(hongkong net center)d with an international telco in order to stop the attack. It is just one of the few attacks to have come out of China within the recent past, including a major attack that resulted in internet giant Google abandoning its operations there.(hongkong net center)

So what can you, the blog owner, do to optimise your blog? If you follow these steps then your blog will definitely compete against other blogs in your industry, so prepare yourself as this will take time and effort, but it’ll all be worth it in the end.

1) The look of your website counts, everyday I come across blogs using the default template offered by the service provider. Not only is this unattractive but it is also off putting. It demonstrates that the owner of the blog doesn’t cherish it as much as other blog owners do; this isn’t good if you, the owner, want visitors to continue to visit.

2) The colour scheme matters, by finding the perfect mix of colours your visitors will thank you. It doesn’t matter whether you like the colour, the colour scheme depends around the topic you have chosen for your blog. Think about your audience and not yourself, you won’t regret it.

3) By including an RSS you will help visitors keep up to date with your latest posts. Where you place your RSS matters, by dropping it to the bottom of your page you may as well forget about including it, but including it near your links will influence more users to use the RSS.

4) The famous RSS logo, everyone knows it, everyone knows what it does, by including it on your blog you will help persuade visitors to subscribe to your blog and keep up to date with your latest blog posts.

5) OK, so maybe I’ve over exaggerated the “everyone knows what it does”, but allowing visitors to receive posts Via Email you will help eradicate the remaining few who don’t understand RSS but do understand emails.

6) Back to your RSS again, its decision time. Do you want to include full or partial feeds? By including full feeds your blog won’t receive the attention it deserves, but by including partial feeds in your RSS visitors will have to visit your blog to view your full post. Sure, full feeds have their advantages, not everyone wants to have to move from one site to the other to read different posts, so by including advertisements in your RSS you will help motivate visitors to visit your blog for more information. There is also the option of including two versions of an RSS feed, I recommend choosing one, but this is down to personal preference and the preference of your readers, so choose carefully.

7) Yes, this is another point about your RSS; I promise this is the last one. If you do use snippets with your RSS then ensure you make them compelling else readers will ignore your posts. By making them gripping, you will help encourage your readers to view the full entry on your blog.

The way you write has a huge impact on whether readers stay or go. If you write like an un-educated moron then you’ve no hope in hell of keeping the readers attention. By using correct spelling and punctuation, readers will continue to read your well written post to the end. Paragraphs are beneficial for huge articles as it can become a headache finding where you last read up to after blinking. Typos are also just as bad. I myself am a victim of including one or two typos in my posts, but by finding typo after typo I end up becoming frustrated and leave the post before I reach the end, not good at all.

9) Fonts, fonts, fonts. Everyone has a preferred font, admit it, you do. I myself favour Arial, but that is a personal opinion which I am entitled to, as are you. So by reading blog posts which have been posted in a “cool”, “trendy” font, I may as well read hieroglyphics. Also, you must take into account that not everyone has the fonts installed on their computer, meaning the time you put into discovering this font could have been put into optimising your RSS feed (just kidding). Use a standard font and a standard size with your posts, it may look boring but at least your visitors will actually be able to read your posts.

10) Can you drive a car to a location without a road? Maybe, but it’d be very difficult. This is no different for the navigation of your website. Make sure it is easy to find and easy to use, because not everyone knows how to move around a website as easily as others. It is also beneficial to include links to other websites you may own, such as another blog or a company website. By including links to other websites visitors will be encouraged to visit these other websites too.

11) In a previous post on our blog I explained the benefits of website speed in this present time, due to Google ranking websites through speed as well as optimisation. Your blogs speed is just as important, and by leaving it to load as slow as a snail you may lose readers in the process, bad times for your blog. Find a decent host and invest some money to get the best service for your blog, your readers will appreciate it.

12) Alas, widgets, some can be cool and some can be beneficial, but are all your widgets necessary? By having a large number of widgets your blogs loading time will be decreased by a margin, this margin may result in the loss of a few readers. Is it worth losing readers over that cool looking widget that shows a swimming fish? No, I didn’t think so.

13) Your post titles matter, I make decisions through reading the title. If the title doesn’t seem relevant to what I desire then I won’t read it, simple. It may not always be your fault, some blog software includes the blogs name in every post title automatically, but this is only a waste of space if you are not a well known blog.

14) Have a look at your CSS, does it look a mess? It probably does. Not everyone can be bothered to keep it all organised, but it is very beneficial for you. By placing your CSS in an external file it will help de-clutter your web pages.

15) POST. I repeat, POST. If you don’t post then you might as well give up now and raise the white flag. If you post frequently then search engine bots will visit your blog regularly. Search engines love fresh material, so it only makes sense to keep feeding the bots new posts.

16) Is your blog post about an existing story? If so, then link back to the story and other blogs reporting about the same story. By doing this you will make other bloggers aware of your blogs existence. This may also increase the odds that they will link back to you in a blog post in the future.

17) Anchor texting exists for a reason; it helps visitors find other pages by finding descriptive links. These links can include keywords, which mean only one thing, optimisation. You can never have enough optimisation, right?

18) Not every post you create is going to be unique, it’s hard to come across something that no one else has posted about, but by creating at least one unique story then it will get attention. Search engines may appreciate fresh material but so do people. Your post may reach a point where every blog is talking about it, which means your blog will definitely spike in traffic. Not only will you receive more traffic, you will also encourage readers to visit more often for more unique stories. The more the better, so use your brain and think hard, your post may take a lot of time to write but it will be worth it in the end.hongkong net center

19) Plugins can help your blog, and one plugin that can help is included related posts with each post. This will help readers find other posts relevant to a chosen topic, giving your blog more exposure. Blog posts will eventually hide away amongst other posts, so by helping visitors find these posts you will give these other posts more attention.

20) Ping ping, round one! Well, actually, there are as many rounds as there are posts, my bad. You must ping your blog posts to give them immediate exposure to search engines, if you don’t ping then you may be waiting weeks before it is finally found. This will only make you look the fool if your post is behind the times by a long shot, and no one likes to look the fool so don’t let that happen to you.hongkong net center

21) Your domain name counts. By using the free domain name you are given a domain name which commonly includes the blog hosting companies name in. By owning your own domain name you will be able to help optimise keywords for your blog and help visitors find your blog easier by purchasing an easy to remember domain name. If a blog name you desired has already been bought then think about investing some money into purchasing this domain name, it not only gives your blog a personal feel but it may be the websites everyone is talking about in the future.

22) Don’t let people spam your blog and don’t let yourself become one of those people, it’s a vicious circle and it will only land your blog in trouble. By using tools available on the market you will be able to manage both comment and trackback spam, which will help your website avoid being penalised by search engines.hongkong net center

23) Use a decent URL structure with every post. Most blogging platforms allow you to customise your blog posts permalinks from the default style. The easier to read the easier for bots to crawl, so ensure it is structured correctly.hongkong net center

24) When writing a post find 1-3 different categories relevant to it. By categorising your posts correctly you will help readers find posts in a certain criteria. This will encourage readers to find and read older posts that may not have got found before.__ hongkong net center

So remember, the better optimised your blog is the better traffic your blog will receive. If you don’t want to optimise your blog then that’s fine, but if you end up at the bottom of the pile then you can only blame yourself.